Yahoo! and eBay's Strategic Alliance*
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Details
Case Code : CLBS076
Publication date : 2009
Subject : Business Strategy
Industry : Internet & e-Commerce
Length : 03 Pages
Price : Rs. 100
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Key words:
Yahoo, eBay, strategic alliance, internet, online banners, graphic advertisements, PayPal, alliance, Skype, Yahoo messenger, Google, Fortune interactive, marketing, Gartner Inc, online auction, subscription services, assets, advertisers, web, navigation, click-to-call functionality
Note
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Abstract:
This business update describes about Yahoo and eBay entering into a strategic alliance for pooling their resources in an effort to boost their revenues and consolidate their position in the competitive Internet industry. The move was also taken to counter competition from Google. eBay sought to increase its advertising revenues through this alliance as Yahoo! had experience in search advertising.
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Introduction |
In return, Yahoo! would promote PayPal, eBay's online payment service, as a preferred payment provider for purchases made online on the Yahoo! website...
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